Paul and Joe Sister for Urban Outfitters

Wow, Urban Outfitters is really giving Target a run for their money.

They have been churning out designer collaborations right left and center. Of course, no really big names yet...and one must admit that Urban has always been a collection of different designers, rather than an eponymous label. 

In anycase, I have always been a fan of Paul and Joe, who have recently launched a diffusion line called Paul and Joe Sister....now that diffusion line is further diffused as a limited Urban Outfitters line (can I say 'diffused' or 'line' any more times, I wonder). It's available now on-line. I haven't checked the stores, but you might find some there too. It definitely has the Paul and Joe aesthetic: incorporating a lot of white/black combos in a very tux meets girly kind of way. I think the actual Paul and Joe Sister line looks more innovative than the Urban version...but perhaps its a good intro for us. Get us hooked, so we can buy the more pricey stuff later.

Paul and Joe Sister pic above, Urban Outfitters below...